Making Sense of AI’s Impact on
Marketing and Commerce.
Episodes
01
.
Everything is an Ad Network with Eric Seufert
"There's no chance that OpenAI doesn't have a scaled ad platform in four years," says Eric Seufert, writer of Mobile Dev Memo and general partner at Heracles Capital. Eric shares thoughts on personalized marketing experiences, AI-optimized pricing, the decline of the open web, and more.
LISTEN
About
Marketing and commerce are perhaps among the most impacted fields from the shift to AI. Everything has been revamped — from the purchasing funnel, to the set of tools that marketers have, to what the definition of marketing actually is today.
The podcast will explore topics like: What happens when agents start buying? What happens as these AI products launch ads, and what will these new ad formats look like? How do we think about measurement and what is working in this new world? Mike and Rishabh break it down with both the builders and the practitioners who are actually going along for this journey to give us a sense of what’s possible.
ABOUT YOUR HOSTS
Mike Duboe
Partner, Greylock
Mike is a Partner at Greylock, where he backs early-stage companies in commerce, marketplaces, and vertical software. He has actively invested in marketing and commerce, having led investments in Postscript, Paramark, Builder, and several unannounced. Before joining Greylock, Mike ran several growth and marketing teams at rapidly scaling startups, and was the first in-house growth hire at both Stitch Fix and Tilt.
Rishabh Jain
Co-Founder / CEO, FERMÀT
Rishabh is the co-founder and CEO of FERMÀT, the leading commerce experience platform. Before founding FERMÀT, he worked at LiveRamp, where he got multiple new businesses off the ground and helped to build it into a leading ad tech company.
